Hi! I'm Kylie.
A Photographer, Journalist & Brand Strategist. I help businesses ROCK their Web, Branding & Digital Marketing.
SO HOW BIG IS YOUR MARKETING GAME?
Take our 90 Point Marketing & Sales Checklist to uncover the missed opportunities that will help increase your brand awareness, attract more clients and gain that competitive edge.
Small Business SEO: 10 Pro Tips to Drive FREE Traffic to Your Website
If you’re a small business SEO should be playing a large part of your marketing game.
It’s simply not enough to have a website. Your potential customers are doing their research online everyday. So what are you doing to help those people find you?
Your website should be doing all the work. And by work, I mean working its SEO magic to help you rank on Google and get found more easily by your target audience.
But it’s not that simple, is it?
SEO is not that straightforward, it doesn’t give you instant results and these days, every man, woman and their dog is claiming to be an SEO expert trying to tell you that their way is the best way.
Frustrating… I hear ya!
I’m emailed daily from so-called SEO experts trying to get me to buy into their service… And I’m sure you are too!
Small Business SEO
But truth be told, SEO strategies for small business are not hard to learn or expensive. There are plenty of simple things you can do daily to boost your SEO and drive traffic to your website for FREE!
To show you just how easy it is, I’ve put together 10 small business SEO pro tips that you can start implementing today.
Increase Website Traffic: 101 actionable ways to drive visitors to your website!
A beautiful website is useless if no one knows you exist! So how do you increase website traffic? Read on!
It doesn’t matter how fabulous your product is or how unique your business is in the market place, if people don’t know you exist, they don’t know to buy from you.
Consider this. You’re a new business. You open a brand spanking new shop with the highest quality products (or services) that you know will solve the problems of your customers and make a difference in their lives.
The thing is, your shop is in the middle of nowhere and off the beaten track. Do you think people will automatically know you’re open for business, know where to find you and know how amazing you are?
Best Business Books: The Ultimate Entrepreneur Book List
If you’re anything like me, you’re in a constant state of learning.
And with Game of Thrones still a few weeks away and the Netflix catalogue exhausted, I have a little bit of time to fill!
Barely a day goes by that I’m not tuning into a podcast, webinar or reading up on the latest business and marketing trends from my favourite blogs and books.
I even have time blocked out in my calendar each week specifically for “learning” activities.
50 of the Best Photography Websites For Design Inspiration
I LOVE photography.
I am out there most weekends with my camera and I even have my own photography website, which you can check out here – www.kyliegarner.com
I love hanging out with photographers.
They are my people.
But what breaks my heart is seeing talented photographers struggling with their marketing, fighting for every dollar in an oversaturated market.
28 Must See Infographics that will help improve your Blogging
Got a blog, but just not getting the traction you’d hoped?
Whether it be for business or pleasure, blogging is an awesome way to raise your profile, build credibility or simply share your passions with the world wide interwebs.
But blogging ain’t easy!
With more than 2 million new blog posts published each day, it is crazy hard to get your blog in front of the right people. And it’s only getting harder.
30 Must See Infographics That Will Help Build a Winning Brand Strategy
Following on from our previous post 35 Must See Social Media Infographics that will Help Improve Your Social Media, thought we’d share a list of our favourite infographics that will help you create a winning brand strategy.
They cover everything from storytelling and typography … because branding is not just a logo. Your “brand” is who you are. It is your identity, your image and how you want the world to see you.
And how best to articulate this? Through a beautiful infographic of course!
35 Must See Social Media Infographics that will Help Improve Your Social Media
I love a beautiful infographic! When designed well, they illustrate complex information in a format that’s fast and easily digestible. Infographics are a great marketing tool to generate traffic and one the highest pinned images on Pinterest.
So I thought I’d put together 35 of my favourite visually engaging Social Media infographics that are not only beautiful – but they may just help improve your social media marketing at the same time!
The Top 5 Time-Saving Social Media Tools
Regardless of how fun and valuable your social media platforms are, every minute spent on them is a minute you’re not spending on your real work. It can get addicting to sit and hit refresh all day, but what if you could have the same (or a higher) level of quality automatically?
Here are the top 5 social media tools that will finally let you lift your head from your phone without worrying about what you’re missing out on.
Grow your Twitter following by thousands FAST in 3 easy steps
Twitter is a social networking platform used to follow people, share interests, participate in conversations and find out what’s happening in the world right at this moment.
And there are more than 255 million active users sending 500 million tweets per day!
Anyone can read, write and share messages of up to 140 characters, which are available to the whole Twitter community and can also be found in search engines.
Twitter is a great opportunity to build brand awareness, generate leads, encourage “social signals” of your content, network as well as monitor your online reputation and what is being said about your brand.
But, unless your Ashton Kutcher or Oprah, you’re going to have to hustle to build your fan base.
Why I Have No Problems Paying Zuckerburg & Neither Should You
You have a Facebook Page, you’re engaging with your loyal fans and getting amazing reach with your page “Likes” growing by the day.
Zuckerburg moves the goal posts, decreasing the amount of people who would organically see your Facebook posts.
Now you need to work harder to get the same results and you’re just a little bit peeved.
How dare he?!? Why should you have to pay for advertising to reach my customers?