Small Business SEO: 10 Pro Tips to Drive FREE Traffic to Your Website

Time to up your small business SEO game!If you’re a small business SEO should be playing a large part of your marketing game.

It’s simply not enough to have a website. Your potential customers are doing their research online everyday. So what are you doing to help those people find you?

Your website should be doing all the work. And by work, I mean working its SEO magic to help you rank on Google and get found more easily by your target audience.

But it’s not that simple, is it?

SEO is not that straightforward, it doesn’t give you instant results and these days, every man, woman and their dog is claiming to be an SEO expert trying to tell you that their way is the best way.

Frustrating… I hear ya!

I’m emailed daily from so-called SEO experts trying to get me to buy into their service… And I’m sure you are too!

Small Business SEO

But truth be told, SEO strategies for small business are not hard to learn or expensive. There are plenty of simple things you can do daily to boost your SEO and drive traffic to your website for FREE!

To show you just how easy it is, I’ve put together 10 small business SEO pro tips that you can start implementing today.

Pro Tip #1: Set Up Google Analytics

Before you begin, you need to set up Google Analytics to track your website’s SEO performance. The earlier you can track your website performance the better, but if you haven’t yet done it and your website has been up for a while, that’s okay. Better late than never. You can start tracking from today.

Google analytics will show you how much traffic you are getting to your website, where that traffic is coming from, what content people are viewing, how long they stay on your site and a whole lot more.

Google Analytics is the tool that will show if your small business SEO efforts are working or not.

This handy guide steps you through the setup of Google Analytics.

Pro Tip #2: Set Up Google Search Console

Google Search Console is another tool you should set up as soon as your site is live. It’s part of Google’s Webmaster Tools and, just like Google Analytics, gives you insights into your website that helps you play a bigger SEO game.

By setting up Google Search Console you are telling Google what content you want to be searched by their bots and listed in any google searches and what content you don’t want to be searchable.

Google Search Console will also show you what errors there are on your website and tips on how to fix them.

Moz has a great beginners guide about setting up Google Search Console.

Pro Tip #3: Optimise Your Website Speed

Google loves a fast loading website, so one of the first things you should be doing to boost your SEO is optimising your website in terms of speed and functionality.

There are some great FREE online tools such as Pingdom and GTMetrics,  that can help you identify how fast your website is and if there are any errors, such as broken links, coding errors etc, that are slowing down your site and affecting the Google bots ability to crawl your content.

At the very least you should be fixing any broken links and errors on your site along with reducing the file size of all your images so they load faster.

Also consider how many scrollers and other moving objects you use on your site as they can also affect your page speed.

Pro Tip #4: Find Great Keywords

I know this article is about how you can drive traffic to your website for free, but if you are going to spend any money on SEO then keyword research is the area you want to invest in.

Choosing the right keywords to use within your content can make all the difference to your online reach and the traffic coming to your site.

Your aim is to find keywords that your target audience are typing into Google, have a fairly good search volume and are not highly competitive. A good place to start is to brainstorm some keywords people might be searching to find you.

For example, if you are a photography coach and you sell courses in Brisbane, then your target audience may type into the search bar ‘learn to be a photographer’ or ‘photography courses brisbane’.

When you have your list of keywords you need to run some analysis on them to find the monthly search volume and the competitive score.

There are some great tools like Long Tail Pro that offer free trials and will give you the data you need. Or, you can check out my SEO Traffic Builder Blueprint where I not only do the keyword research for you, but I get you started with killer blog heading as well.

Pro Tip #5: Create Great Content

In the eyes of Google, content really is king so the absolute best way you can boost your small business SEO and increase the traffic coming to your website is to create great content on a regular basis.

Content that is relevant, engaging and informative. Content that solves people’s problems.

Quality content is highly valuable to Google and highly valuable to your business. If you consistently produce good quality content on your website and your audience is responding to it, then Google will see this and show this content to more people.

I cannot say it enough… Google loves great content!

I hear a lot of groans when I talk about blogging to help SEO. As a small business, it can be hard to find the time to fit in blogging, but if you are serious about wanting to drive more traffic to your website, then content, particularly writing blog articles, is the golden ticket to ranking higher in Google searches.

If you’re struggling to get into the blogging flow? I’ve compiled an extensive list of infographics that can help with your blogging if you are struggling in this area.

Pro Tip #6: Optimise On-Page SEO

Having good keywords is great. Writing good content is also great. But when you combine the two and incorporate your keywords into your content in just the right places, then you have really hit the SEO sweet spot!

On-Page SEO is about using your keywords in all the right places.

Gone are the days where you try to use your keywords as much as possible within your content (also known as keyword stuffing). This technique will do more harm than good nowadays. Good quality SEO is all about being strategic in where you use your keywords.

Including your keywords in your headings, sub-headings, meta description, URL and in optimal places throughout your content is enough for the Google bots register the topic of your content and deliver it to people who are searching for content just like yours.

I give you a full rundown on On-Page SEO in my SEO Traffic Builder Blueprint.

Pro Tip #7: Optimise Off-Page SEO

Including your keywords in your content is just one part of the puzzle. Off-page SEO is also important to help your content rank higher.

This includes using your keywords in your image ALT tags, your page tags and your image filenames.

There are plenty of tools, like the Yoast SEO WordPress Plugin that will help optimise your on and off page SEO for all your content.

Pro Tip #8: Market Your Content

Writing good content on your website always requires a strong marketing plan to back it up. This is one thing that will go a long way to boosting your SEO, yet many small businesses are overlooking it.

What is the point in creating great content if no-one is going to see it?!

Share, share, share and then share again!

Share your content on all your Social Media channels. Share with your audience via email. Post to popular content sites such as Medium. Ask your friends and family to share and look for ways you can boost your content by requesting backlinks from complementary sites.

And then when you have done all that, set up a schedule where your content is repeatedly shared over a longer period of time. Good content is always relevant and SEO is a slow burn, so make a plan to share your content regularly and repeatedly.

Pro Tip #9: Small Business SEO Collaborations

Sharing your content with other websites and receiving backlinks to your content is a great way to boost your SEO. Writing guest posts for other websites, particularly authority sites, is also a fantastic way to drive traffic back to your site.

Think about all the leading sites in your industry that you and your audience follow and, provided they aren’t direct competitors, ask if they accept guest blog posts. If so, give them an awesome article that gives great value and shows your authority in your field. Don’t forget to include a kick-ass bio with relevant links back to your website.

Pro Tip #10: Track, Tweak, Refine

Remember, SEO takes time. It can take a few months for Google to register your content and for the traffic to start increasing on your website.

Don’t be disheartened if you don’t get results immediately. Just keep working at creating and sharing your content and building your backlinks.

If, after 3 months, you’re not seeing any results on particular blog posts, you can go back and look at ways to refine the content and increase the appeal to your audience.

Also monitor what content is doing well and work to create more content like this. Give your audience what they want.

These are just 10 pro tips to help boost your small business SEO and drive traffic to your website. If you work your way through this list and work at building your website SEO on a consistent basis, your business will reap the rewards.

All of these tips don’t cost a cent to implement, apart from your time, and can result in thousands of dollars in business. So, set yourself some time today and get started on your small business SEO plan.

Don’t forget, if you get stuck, get your customised SEO Traffic Builder Blueprint to help you get started.

Increase Website Traffic: 101 actionable ways to drive visitors to your website!

Increase Website Traffic: The Ultimate List

A beautiful website is useless if no one knows you exist! So how do you increase website traffic? Read on!

It doesn’t matter how fabulous your product is or how unique your business is in the market place, if people don’t know you exist, they don’t know to buy from you.

Consider this. You’re a new business. You open a brand spanking new shop with the highest quality products (or services) that you know will solve the problems of your customers and make a difference in their lives.

The thing is, your shop is in the middle of nowhere and off the beaten track. Do you think people will automatically know you’re open for business, know where to find you and know how amazing you are?

I don’t think so.

So how do we get your name out there and drive traffic to your website?

Below is a list of 101 actionable strategies to drive traffic to your website covering both in the online and offline activities.

You don’t need to master all of them. Test and measure what works for you and focus on the ones that give you the greatest return.

If any though, I encourage you to blog! Google loves content, so give them what they want. The longer the blog post the better – gone are the days of the short and snappy article.

101 Ways to Increase Website Traffic

Blog, Blog, Blog

1.  Write a Blog Post
2.  Create a “Top ##” Blog Post
3.  Write a “Landmark” Blog Post – a long form (at least 1,200 words), authoritive post that solves a big problem in your industry
4.  Interview influencers in your niche – they will likely promote you to their audience
5.  Create an Infographic. These things get shared like crazy!
6.  Create “Expert Roundup” posts and get the featured experts to share
7.  Create viral content. Something that is unique, entertaining, surprising or informative.
8.  Post it on your Social Media Channels
9.  Boost that Post on Facebook
10.  Submit the post to StumbleUpon
11.  Guest Post on other relevant Blogs
12.  Optimise your existing posts – can the headline be improved?
13.  If you mentioned anyone in your Blog Post, email them and tell them about it. They may just link back to your or reciprocate.
14.  Repost old blog posts on social media
15.  Comment on industry blogs – become a regular commenter to help drive referral traffic
16.  Link to other relevant blog posts within each post you do. Helps with the “discoverability”.
17.  Be thought provoking. Challenge popular thought. Be controversial. Say something that will spark debate.
18.  Add “Tweetables” to your blog content for easy sharing and to increase website traffic

Get Social

19.  Post regularly on Social Media
20.  Link back to your website regularly
21.  Engage and delight, tell stories, be visual, be thought provoking
22.  Share part of yourself
23.  Share behind the scenes
24.  Encourage people to like and share your content
25.  Interact with your followers. Start meaningful conversations
26.  Create a Facebook Group and nurture that community
27.  Participate in relevant industry forums and Facebook Communities. Raise your profile and become an influencer or “go-to” person
28.  Ride a trending topic. News jack a popular news article or trending hashtag where possible
29.  Post 30 relevant #hashtags in the first comment of each Instagram post to increase your reach
30.  Post three #hashtags with each Facebook post
31.  Add emojis to your Facebook Posts to increase engagement
32.  Post animated GIFs from websites like giphy.com to help increase engagement
33.  Pin your website and blog posts on Pinterest, a great way to increase website traffic
34.  Add social sharing buttons to your website
35.  Encourage customers to “check in” on Facebook when they visit you

Grow Your Email List

36.  Promote new blog posts to your email list
37.  Offer a Free Product (Lead Magnet), create a pop-up on your website and promote it on all your channels
38.  Put that Free Download in your Email Signature
39.  Send out regular emails to your list

Run a Competition or Giveaway

40.  Create a competition on your website. I use KingSumo Giveaways
41.  Post it on your Social Media Channels
42.  Boost that Post on Facebook
43.  Promote it to your email list
44.  Offer a discount or gift voucher to all entrants once competition is finished

Embrace Video

45.  Post a video on YouTube – it is the 2nd biggest search engine next to Google
46.  Post it on your Social Media Channels
47.  Boost that Post on Facebook
48.  Post a weekly Video Tip on Social Media
49.  Host a Webinar
50.  Be a guest speaker on someone else’s webinar

Media & PR

51.  Create a local “good news story”. Could be donating to charity or gifting your services to someone in need in your community
52.  Write a Media Release. Distribute to local news outlets
53.  Promote across all your social media channels
54.  Promote it to your email list
55.  Join HARO (Help a Reporter Out) and answer requests for interviews

Q&A Websites

56.  Answer questions on Yahoo Answers
57.  Answer questions on Quora
58.  Include links back to your website as citations to increase website traffic

Improve Your WebSite’s Performance

59.  Speed Up your website. Google ranks faster websites higher, which will increase website traffic
60.  Test your website on Google Pagespeed Insights. Correct any errors
61.  Install a Security Certificate (https://). Google ranks secure websites higher
62.  Ensure your website is “Mobile Friendly”. Google will rank you higher in mobile searches
63.  Optimise all images. Oversized images take longer to load and slow down your website
64.  Ensure all Plugins are up-to-date
65.  Delete any unused and unnecessary plugins
66.  Make sure you have a good Web Host. Slow server response time can hurt rankings
67.  Install “EWWW Image Optimizer” (WordPress) to downsize images on upload
68.  Install “WP-Optimise” (WordPress). Regularly clean your database
69.  Install “W3 Super Cache” (WordPress). Enable browser caching, enable compression
70.  Install “Better WordPress Minify” (WordPress). Minify Javascript and CSS Files
71.  Use a Content Delivery Network like Cloudflare (Free plan is perfect!)
72.  Enable Gzip Compression

Offline Marketing

73.  Attend a conference. Make connections. Hand out business cards
74.  Attend Networking functions. Make connections. Hand out business cards
75.  Attend these events as a speaker
76.  Sponsor one of these events and utilise the attendee email database
77.  Exhibit at a Tradeshow
78.  Ensure your web address is on all printed and presentation materials
79.  Promote your Business and Web Address on your car
80.  Do a local letter drop
81.  Reference your web address on your voicemail message
82.  Develop Strategic Alliances with other businesses. Leave business cards. Offer promotions or gifts for their customers
83.  Host meet-ups or industry social catchups
84.  Enter industry awards
85.  Offer workshops
86.  Consider cinema advertising
87.  Create goodie bags for reciprocal businesses and their customers
88.  Word of mouth. Ask for referrals

Paid Advertising

89.  Advertise on Facebook
90.  Advertising on Twitter
91.  Advertise on Instagram
92.  Advertise on StumbleUpon
93.  Advertise on Google Adwords
94.  Advertise on Outbrain
95.  Advertise in local / industry eNewsletters
96.  Advertise on local / industry websites

Bonus Tips

97.  Ensure your listed in industry and reputable business directories
98.  Ask for a review on Google+ and Facebook from every customer
99.  Be a guest speaker on an industry podcast
100. Start a Podcast
101. Publish your own “101 List” :)

28 Must See Infographics that will help improve your Blogging

Blogging Infographics

Got a blog, but just not getting the traction you’d hoped?

Whether it be for business or pleasure, blogging is an awesome way to raise your profile, build credibility or simply share your passions with the world wide interwebs.

But blogging ain’t easy!

With more than 2 million new blog posts published each day, it is crazy hard to get your blog in front of the right people. And it’s only getting harder.

So I have trawled the web for tips and tricks to help you on your blogging journey.

Here are 28 Blogging Infographics that might just teach you a thing or to about the art of Blogging and optimise your blogging strategy.

While you’re at it, don’t forget to check out The WordPress Lab – The Ultimate WordPress “How To” Video Library for beginners.

Gain access to over 80 continuously updated video tutorials for WordPress, Woocommerce, Yoast SEO, Gravity Forms and Google Analytics. Our videos guide you through everything you need to know so you can get up to speed fast.

The WordPress Lab with help you get the technology sorted so you can get back to blogging!

Continue reading “28 Must See Infographics that will help improve your Blogging”

The Dirty SEO Truth & How To Do It Right

The dirty truth about seo

I get emails from SEO experts daily.

They claim my website is ranking poorly in the search engines and I’m loosing customers.

Funny, they seemed to have found me just fine!

Meanwhile on the blog, I am bombarded with comments on my posts.

Typically in broken English, referencing content that has nothing to do with the post. Most don’t make any sense at all.

Ever had a website hacked, injected with malware and links to other people’s websites?

Or what about the guest post and link requests from companies that aren’t even remotely related to what you do?

These are all the shady “Black Hat” techniques and shortcuts of these so called SEO experts.

But they GUARANTEE me a number one ranking in Google, I hear you say!

Don’t be fooled! No one can guarantee a page one ranking.

And if they do run for this hills!

Google is the boss man. And Google says no.

I don’t believe in paying for SEO

The harsh reality is, a lot of work goes into doing SEO correctly and in a way that won’t land you on Google’s naughty list.

Interflora can attest to this. As well as BMW Germany.

And it’s an ongoing battle.

With the sheer amount of websites out there (millions and billions) all competing for that elusive number one ranking, you need to pay a reputable company thousands a month on an ongoing basis to maintain your rankings.

An entrepreneur friend came to me recently with a quote from a well known Australian SEO company for $2,500 a month.

She thought it was ridiculous.

However knowing the work involved in doing SEO right, this sounds pretty spot on.

So what’s the answer?

It’s all about the content!

Your best SEO strategy is to simply Blog, Blog and Blog some more.

Share your passion with the world. Solve your customer’s problems. Demonstrate your expertise providing high quality relevant juicy content.

Start with a blog a week. Consistently. Week after week.

This will keep Google coming back for more and boost your rankings in a way that is sustainable.

SEO is a long-term commitment that should form part of your overall marketing strategy – not be a strategy on it’s own.

SEO due diligence

There are also a few quick & clean tips that can help you get on Google’s good side.

Consider this your SEO due diligence.

These aren’t enough on their own. However combined with blogging, it will help Google sit up and take notice.

Create a Google+ Page and link it to your website. Google is the boss man and if Google says websites with Google+ pages rank higher, then that’s what you need to do. Simples. If you have a local business, encourage clients to leave you a review. Google loves reviews.

Share your content on Social Media. Get your message out there. Be discoverable. The more people who share your content on social media channels, the more Google thinks you’re important.

Guest post. Legitimately. Leverage your connections and offer to do reciprocal guest blog posts. These work best when there is mutual benefit, so establish strategic alliances with non-competing businesses where you can add value to their audience and vice versa. Target websites with high page ranks – the higher quality backlinks, the more important Google considers your website to be.

Tighten your “On-Page” SEO. I use the Yoast SEO Wordpress Plugin to optimise my website. I also make sure I place targeted keywords in the title, URL and first few paragraphs of each post. Also include your target keywords in links, image alt tags and image filenames.

Make sure your website is Mobile Friendly. With more than 60 per cent of traffic originating from mobile devices, Google has said websites that aren’t mobile friendly will rank lower in mobile search results. Use this tool to checkout if your website is mobile friendly.

And last but not least, if you’re still intent on outsourcing SEO, do your homework.

Don’t fall for false guarantees of shady SEO gurus. You get what you pay for and it may cost you more money in the long run.

If you want to learn more about SEO check out Shae Baxter’s blog. She is the SEO bomb.

Now go forth and BLOG …

How to Create a Killer About Page that Converts

Want to know one of the most important pages of your website?

If you answered the homepage, think again.

It’s your About Page!

And yet, it’s often a complete afterthought for most businesses.

Don’t have an About Page?

Oh my, go ahead and slap yourself now.

This page is a treasure trove of possibility and probably one of the most visited pages of your website.

If you want to differentiate yourself, build customer trust and ultimately make more sales – you need to give it some love and attention.

So open up that dusty old page you wrote on a whim years ago and listen up!

If you want to attract your ideal customer, tell your story. Make an emotional connection.

You can have a website full of juicy content, but none of it matters if visitors don’t connect with you on an emotional level!

We are emotional beings and make emotional decisions.

The About Page is your secret weapon to hooking your ideal customer. If a visitor identifies with your story, your values and your mission, they’ll want to work with you.

We do business with people we know, like and trust. Your About Page is how you build that rapport and trust.

It could be the single most important factor that turns a visitor into a customer and raving fan.

So be fearless. Lay it all out there. Who are you? Why are you in business? What ignites your soul? What breaks you’re heart? How can you help your visitors? How can you change their lives?

Here are some examples of entrepreneurs who have awesome About Pages and:

Marie Forleo

Marie Forleo About Page

Marie Forleo is an entrepreneur, business coach and best-selling author.

She has a killer “About” page.

She strategically differentiates herself by writing in her unique style. At the same time, she big names like Oprah, Richard Branson and Tony Robbins. She tells a story that will make any one of her ideal customers say “YES! I understand you!” while also not being afraid to say just how much success she’s had.

Marie has one of the best “About” pages on the net. If you’re totally lost on what your “About” page should look like, it wouldn’t be a bad idea to take some inspiration from Marie Forleo.

Rachel Macdonald’s

Rachel Macdonald About Page

Rachel Macdonald is a writer, coach and speaker who specialises in helping women live the lives they truly desire.

She opens with a powerful mission statement that magnetises anyone who comes across her site. She then talks about her beliefs and what led her to the work she’s doing today. Her “About” page is visually stunning and sucks anyone in to read all the way to the bottom.

If you want to have an “About” page like Rachel’s, she has a handy post about how to create a killer “About Page” right here!

Shae Baxter

Shae Baxter About Page

Shae Baxter is an SEO expert focused on helping women get their message to the world.

Her About page is almost entirely focused on the reader which is great strategy of attracting her ideal customer. After a brief introduction she talks about the reader, their business problems and their values rather than her own.

Her perfect customers will identify with what she’s saying and be hooked by her deep understanding of them.

These approaches are all different, but engaging.

Now over to you.

Time to dust off of your “About” page and add some stories and emotional honesty.

Happy writing!

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