Turn Your Website Into A Lead Generation Machine With These Hot Tips

Lead Generation is tough!

Lead generation is constant challenge for most businesses. But it doesn’t have to be! Fortunately, you can utilise your hardest working marketing asset – your website – and turn it into a lead generation machine that sends you leads on autopilot.

Your website is your most loyal and hardest working employee. It on call 24 hours a day, 7 days a week, 365 days a year and ready to greet a client at a moments notice.

Unfortunately, most websites I see are essentially a “leaky bucket”. Potential clients visit the website, have a look around, but then leave – you don’t know who they are and you have know way of contacting them.

This is where Lead Generation comes in.

By making a few changes to your site you can transform it into a lead generation platform so you never miss a potential customer again.

Include A Phone Number to Maximise Lead Generation

“Lead Generation 101” – Don’t make it hard for clients to contact you! I come across websites everyday that don’t have their phone number on their website or it is buried on internal pages and hard to find. A phone number is more than just a contact point. It demonstrates your business is open and accessible. It gives customers the comfort they need to get in touch. Put it in the head of your website so it is easy to find and on every page. Don’t make customers go hunting for it.

Post A Contact Form On EVERY Page

Post an easy to access Contact Form on EVERY PAGE of your website. This will immediately increase your leads as opposed to having it only on your contact page. This will ensure all your visitors can easily contact you no matter which page they entered on or where they are in the website. Also keep in mind that the more information or fields you include on your form, they less conversions you will have. Clients are more likely to fill out a form if they don’t have to part with their private information.

Include A CTA for Lead Generation

Tell your potential clients what to do next. Do you want them to book a call today? The say that! “BOOK A CALL TODAY”. Provide clear directions throughout your webpage with CTAs or “call to actions”. You don’t need to be subtle either. Make them big and bold. Make sure customers know exactly what you want them to do.

Showcase Happy Clients

Add testimonials and happy clients throughout your website to establish credibility and demonstrate other clients that have had success doing business with you. Add a photo of the client adds even more authenticity. On average a customer will read ten online reviews before they trust a business. Use reviews and testimonials to highlight credibility. Show people have received the results they want with your work. Make sure you utilise testimonials that reference exceptional levels of customer service.

Lead Generation and Testimonials

Use Trust Logos

Incorporating trust logos will increase your lead generation and conversion rates. These logos can be industry memberships, media appearances or awards. Don’t make the mistake of believing customers don’t care about what these logos are. Logos like this add credibility and help establish a business as a trusted resource. You can also add a link to each logo to ensure customers can find more information about a particular membership or award easily.

Trust Logos helps Lead Generation

Offer an irresistible Lead Magnet

A Lead Magnet provides something valuable to a potential client that they are willing to exchange their email for. Once you have their email, you have the ability to retarget and nurture them to becoming a client. This lead magnet should solve a problem your target audience has and be transformational. But don’t overthink it! Sometimes the simplest of solutions are the most valuable. Do you have a template, checklist or advice that could help your audience with an annoying problem they have? Discovering this sweet spot is the first step in nurturing loyal clients that keep coming back to you time and time again.

Use Videos

It is hard to develop rapport with a potential customer in the online world. Videos are the closest thing to meeting a client in person and building a relationship with them. Videos give you the opportunity show your personality and communicate the experience of becoming a client.

Videos improve the interactivity level of your business website and create transparency. Videos can show users who you are and what you can offer. They can deliver messages and information in a way that is quick and easy to understand.

Speak to them directly and make it feel like a conversation instead of a lecture or piece of promotion. Ask the questions they want to know and then provide the answers.

A video can show the individuals behind a brand. Clients want to connect with real people who they can relate to. Don’t be afraid to use video to show personality while keeping things professional.

Use Strong & Emotive Language

Don’t be boring! Get them exited. Communicate the “feeling” of what it is like to do business with you. Demonstrate the transformation you can provide. Inspire them to take action.

Use language to get users excited about what you’re offering. Avoid passive language to ensure that your content is more hard-hitting and inspires action. Give them a reason to want to call or provide their email. Get them motivated to connect with a brand that is confident, inspiring and engaging.

Make Your Content More About The Customer

Stop talking about yourself! Make your content less about you and more about the customer, what you can do for them and the transformation you can provide. Speak to them, to their pain, their problems and their greatest desires. This is much more powerful than simply telling them provide services.

Don’t expect customers to see your business from your perspective, discover theirs. Understand how their view of the world and build your content around THAT. Every piece of content should tell a story. Focus on the pain points and questions they have. Introduce the solution you offer and then make it easy for them to connect.

Deliver a compelling argument they can easily understand because it’s written from their perspective. A simple yet effective way to do this is to write in the second person. Address the user directly and they will feel as though they are heard by your brand. Clients are looking for a brand to transform or improve their life. You need to show how you will do this in easy to understand terms.

Don’t Underestimate The Power Of A Strong Brand

If your website looks like a grade three art project, do you think they will to do business with you over a business that values their brand?

Customers want to connect with businesses that have a proven record of success and can solve their problem quickly. You need to kill it with the first impression. Your website design is a crucial selling point. A great web design demonstrates a business is professional and successful. It’s another way to build trust with users.

You need to use your website to create a unique identity too. Don’t save money on templates that have come out of a cookie-cutter. If you look like everyone else online, this diminishes your unique selling point. You can’t give users any evidence that they can get the same service or solution from the other guy.

Build your design to reflect your business message and your brand goals.

Use Lead Generating Landing Pages

Landing Pages are designed to be stripped back versions of your website that removes all distractions to prevent a potential customer from leave the page. With landing pages, you can quickly direct users exactly where you want them.

Landing pages are TARGETED lead generation and set up specifically to promote a key area of your website or business.

Limit the links on a landing page to create a direct funnel to a specific area of your site. You should use a landing page to remove distractions and focus on one area of your brand and business. This ensures a fast and easy sale that users can immediately connect with. With landing page designs, make sure that you add images or video to sell a product or service. Make your message and your sales pitch as clear as possible and keep things looking professional. Don’t forget to add a CTA at the start and the bottom of the landing page to ensure users can easily move forward.

Blog, Blog Blog

Demonstrate why you are a leader in the market place and why they should do business with you and only you. Blogging helps provide additional value and establishes your brand as a reputable name in the industry. You can use posts to provide further context to value propositions and address the pain of users.

Make sure to add thought leadership style posts to highlight why you are the head of the industry and why they should want to connect with you. High-quality content will guarantee that you are seen as a brand with authority. The more you post, the more powerful this effect becomes. You just need to make sure you maintain the right standards.

If you start posting boring posts, bland posts or posts that are inaccurate, it will diminish your ability to generate leads.

Know Your Target Audience

Have a DEEP understanding of your target audience. Know them intimately, their goals, their pain, what keeps them up at night, where they hang out, what shows they watch, who they follow. The more you know about them, the better you can speak directly to them. They need to feel as if you are the only person that can solve their problems.

This should be reflected in every post you create and every piece of content you publish. It should be apparent across every area of your business website. Think about what they want to achieve, why they found your business and what they want you to offer.

Knowledge of your audience will give you the power to tap into who they are and what they want to see. Make sure you also explore your competition to find out the mistakes they are making so that you can correct them.

Know What You Want Customers To Do next

Don’t assume a website visitor will just automatically know to call you. Planning is key when planning lead generation. You need a strategy in place of what you want to achieve and how you want to achieve it. Depending on your brand and your business strategy you will have different goals. You may, for instance, want to connect with your customers by email. Or you could want to hear from them on the phone.

Regardless of the goal, you need to make this obvious to the lead on every page. Don’t expect your audience to be able to guess what you want them to do. You must provide a clear path. This will guarantee that they don’t get sidetracked or lose their way.

Install a Facebook Pixel

If you haven’t already done this, go do it right now. Having a Facebook Pixel means you can “retarget” Facebook Ads to anyone who has visited your website without contacting you or opting-in to any of your lead magnets. Lead generation GOLD!

Test & Measure Your Lead Generation

There is always going to be an amount of trial and error involved in lead generation. You will need to explore different options because even small details can impact levels of success. For instance, the colour of the link could impact whether people click as could the CTA you use, A/B testing is the best way to highlight and correct issues like this. AB testing allows you to change different points of a website. One section of the audience is shown the unaltered version while the other accesses the website with small changes. You can then view the impact this has on lead generation and determine whether to add the changes to the prime site.

Website Structure

Follow the 3 click rule when mapping out the structure of your site. A user should never be more than three clicks away from what they need. The three-click rule can be established on your site by correctly placing links and adding the right CTAs. A blog will also help ensure that your users can easily find what they are searching for.

Don’t Ask For Too Much

When you are building contact forms, you should set them to ask users for the minimum info possible. Users will always be sceptical about giving too many personal details. Ideally, contact forms should ask for the email and nothing more. Don’t give them a reason to think twice about forming a connection.

Speed It Up

Finally, make sure that your site runs smoothly. A website that is slow to load sends a message about brand performance and the success of the business. The rule here is that no page on your site should take more than three seconds to load. Make sure you test your website performance on different platforms and remember, the majority of users will access your business from a mobile device.

Now go forth and turn your website into a Lead Generation MACHINE!

50 of the Best Photography Websites For Design Inspiration

50 Best Photography Websites for Design Inspiration

I LOVE photography. And I LOVE looking at the Best Photography Websites.

I am out there most weekends with my camera and I even have my own photography website, which you can check out here – www.kyliegarner.com

I love hanging out with photographers.

They are my people.

But it breaks my heart to see talented photographers struggling with their marketing, fighting for every dollar in an oversaturated market.

The harsh reality is, the best marketer wins. And yet, many photographers fail at marketing – their websites are horrendous, branding looks a dime a dozen or simply an afterthought and when you ask how many people they have in their email database, they say “what database”?

Best Photography Websites

In this blog post, I take a look at 50 simply stunning photography websites that I’ve come across over the past couple of years.

The collection showcases various styles and also photography genres from Wedding Photography to Landscape and Commercial Photography.

These guys are the best of the best.

They stand out, not just because of their awesome photography, but because they value their brand.

They understand that to stand out, you need to be better and do more than the competitors.

Don’t be “just another photographer”.

Be the best. Showcase your best work and be MAGNETIC.

John Paul Pietrus

Best Photography Websites // John-Paul Pietrus

GENERALDIKKI

Best Photography Websites // General Dikki

Tomasz Wagner

The Grovers

Best Photography Websites // Troy Grover

Sidney Morgan

Best Photography Websites // Sidney Morgan

Feather and Stone

Best Photography Websites // Feather and Stone

Emma Case Photography

Best Photography Websites // Emma Case Photography

The Weaver House

Best Photography Websites // The Weaver House

Samm Blake

Best Photography Websites // Samm Blake Weddings

Rachel Kara

Best Photography Websites // Rachel Kara

Dan O’ Day

Best Photography Websites // Dan o Day Photography

Vivian Maier

Best Photography Websites // Vivian Maier

Kalle Gustafsson

Best Photography Websites // Kalle Gustafsson

Sue Bryce

Best Photography Websites // Inbed With Sue

Jasmine Star

Best Photography Websites // Jasmine Star

Dmitry Ageev

Best Photography Websites // Dmitry Ageeve

Ben Tierney

Best Photography Websites // Bentierney

Oli Sansom

Best Photography Websites // Oli Sansom

Ed Sloane

Best Photography Websites // Ed Sloane

Alexia Sinclair

Best Photography Websites // Alexia Sinclair

Steve McCurry

Best Photography Websites // Steve McCurry

Mario Frigerio

Best Photography Websites // Mario Frigerio

Chris Niedenthal

Best Photography Websites // Chrisnie Denthal

Eric Ryan Anderson

Best Photography Websites // Eric Ryan Anderson

Lara Jade

Best Photography Websites // Lara Jade

Dave Hill

Best Photography Websites // Dave Hill Photo

Christian Oth Studio

Best Photography Websites // Christian Oth Studio

Dan Kennedy

Best Photography Websites // Daniel Kennedy

Mario Testino

Best Photography Websites // Mario Testino

Thomas Duval

Best Photography Websites // Thomas Duval

Brittany Esther Photography

Best Photography Websites // Brittany Esther

Jonas Peterson

Best Photography Websites // Jonas Peterson

Pobke Photography

Best Photography Websites // Pobke Photography

Benj Haisch

Best Photography Websites // Benj Haisch

Caroline Ghetes

Best Photography Websites // Caroline Ghetes

Cinzia Bruschini

Best Photography Websites // Cinzia Bruschini

Duwayne Photography

Best Photography Websites // Duwayne Photography

Erich McVey

Best Photography Websites // Erich McVey

A Fist Full Of Bolts

Best Photography Websites // A Fist Full Of Bolts

Jana Williams

Best Photography Websites // Jana Williams

Jean – Pierre Uys Photography

Best Photography Websites // Jean - Pierre Uys Photography

Petar Jurica

Pen Carlson

Best Photography Websites // Pen Carlson

Ozzy Garcia

Best Photography Websites // Ozzy Garcia

Oli Sansom Weddings

Best Photography Websites // Olisan Som Weddings

Nirav Patel

Best Photography Websites // Nirav Patel Photography

Feather Love

Best Photography Websites // Feather Love

Tec Petaja

Best Photography Websites // Tec Petaja

Kylie Garner

Best Photography Websites // Kylie Garner

Anne Geddes

Best Photography Websites // Anne Geddes

Budd Photography

Best Photography Websites // Budd Photography

And that rounds up our collection of 50 of the Best Photography Websites For Design Inspiration.

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28 Must See Infographics that will help improve your Blogging

Blogging Infographics

Got a blog, but just not getting the traction you’d hoped?

Whether it be for business or pleasure, blogging is an awesome way to raise your profile, build credibility or simply share your passions with the world wide interwebs.

But blogging ain’t easy!

With more than 2 million new blog posts published each day, it is crazy hard to get your blog in front of the right people. And it’s only getting harder.

So I have trawled the web for tips and tricks to help you on your blogging journey.

Here are 28 Blogging Infographics that might just teach you a thing or to about the art of Blogging and optimise your blogging strategy.

While you’re at it, don’t forget to check out The WordPress Lab – The Ultimate WordPress “How To” Video Library for beginners.

Gain access to over 80 continuously updated video tutorials for WordPress, Woocommerce, Yoast SEO, Gravity Forms and Google Analytics. Our videos guide you through everything you need to know so you can get up to speed fast.

The WordPress Lab with help you get the technology sorted so you can get back to blogging!

Continue reading “28 Must See Infographics that will help improve your Blogging”

The Dirty SEO Truth & How To Do It Right

The dirty truth about seo

I get emails from SEO experts daily.

They claim my website is ranking poorly in the search engines and I’m loosing customers.

Funny, they seemed to have found me just fine!

Meanwhile on the blog, I am bombarded with comments on my posts.

Typically in broken English, referencing content that has nothing to do with the post. Most don’t make any sense at all.

Ever had a website hacked, injected with malware and links to other people’s websites?

Or what about the guest post and link requests from companies that aren’t even remotely related to what you do?

These are all the shady “Black Hat” techniques and shortcuts of these so called SEO experts.

But they GUARANTEE me a number one ranking in Google, I hear you say!

Don’t be fooled! No one can guarantee a page one ranking.

And if they do run for this hills!

Google is the boss man. And Google says no.

I don’t believe in paying for SEO

The harsh reality is, a lot of work goes into doing SEO correctly and in a way that won’t land you on Google’s naughty list.

Interflora can attest to this. As well as BMW Germany.

And it’s an ongoing battle.

With the sheer amount of websites out there (millions and billions) all competing for that elusive number one ranking, you need to pay a reputable company thousands a month on an ongoing basis to maintain your rankings.

An entrepreneur friend came to me recently with a quote from a well known Australian SEO company for $2,500 a month.

She thought it was ridiculous.

However knowing the work involved in doing SEO right, this sounds pretty spot on.

So what’s the answer?

It’s all about the content!

Your best SEO strategy is to simply Blog, Blog and Blog some more.

Share your passion with the world. Solve your customer’s problems. Demonstrate your expertise providing high quality relevant juicy content.

Start with a blog a week. Consistently. Week after week.

This will keep Google coming back for more and boost your rankings in a way that is sustainable.

SEO is a long-term commitment that should form part of your overall marketing strategy – not be a strategy on it’s own.

SEO due diligence

There are also a few quick & clean tips that can help you get on Google’s good side.

Consider this your SEO due diligence.

These aren’t enough on their own. However combined with blogging, it will help Google sit up and take notice.

Create a Google+ Page and link it to your website. Google is the boss man and if Google says websites with Google+ pages rank higher, then that’s what you need to do. Simples. If you have a local business, encourage clients to leave you a review. Google loves reviews.

Share your content on Social Media. Get your message out there. Be discoverable. The more people who share your content on social media channels, the more Google thinks you’re important.

Guest post. Legitimately. Leverage your connections and offer to do reciprocal guest blog posts. These work best when there is mutual benefit, so establish strategic alliances with non-competing businesses where you can add value to their audience and vice versa. Target websites with high page ranks – the higher quality backlinks, the more important Google considers your website to be.

Tighten your “On-Page” SEO. I use the Yoast SEO Wordpress Plugin to optimise my website. I also make sure I place targeted keywords in the title, URL and first few paragraphs of each post. Also include your target keywords in links, image alt tags and image filenames.

Make sure your website is Mobile Friendly. With more than 60 per cent of traffic originating from mobile devices, Google has said websites that aren’t mobile friendly will rank lower in mobile search results. Use this tool to checkout if your website is mobile friendly.

And last but not least, if you’re still intent on outsourcing SEO, do your homework.

Don’t fall for false guarantees of shady SEO gurus. You get what you pay for and it may cost you more money in the long run.

If you want to learn more about SEO check out Shae Baxter’s blog. She is the SEO bomb.

Now go forth and BLOG …

How to Create a Killer About Page that Converts

Want to know one of the most important pages of your website?

If you answered the homepage, think again.

It’s your About Page!

And yet, it’s often a complete afterthought for most businesses.

Don’t have an About Page?

Oh my, go ahead and slap yourself now.

This page is a treasure trove of possibility and probably one of the most visited pages of your website.

If you want to differentiate yourself, build customer trust and ultimately make more sales – you need to give it some love and attention.

So open up that dusty old page you wrote on a whim years ago and listen up!

If you want to attract your ideal customer, tell your story. Make an emotional connection.

You can have a website full of juicy content, but none of it matters if visitors don’t connect with you on an emotional level!

We are emotional beings and make emotional decisions.

The About Page is your secret weapon to hooking your ideal customer. If a visitor identifies with your story, your values and your mission, they’ll want to work with you.

We do business with people we know, like and trust. Your About Page is how you build that rapport and trust.

It could be the single most important factor that turns a visitor into a customer and raving fan.

So be fearless. Lay it all out there. Who are you? Why are you in business? What ignites your soul? What breaks you’re heart? How can you help your visitors? How can you change their lives?

Here are some examples of entrepreneurs who have awesome About Pages and:

Marie Forleo

Marie Forleo About Page

Marie Forleo is an entrepreneur, business coach and best-selling author.

She has a killer “About” page.

She strategically differentiates herself by writing in her unique style. At the same time, she big names like Oprah, Richard Branson and Tony Robbins. She tells a story that will make any one of her ideal customers say “YES! I understand you!” while also not being afraid to say just how much success she’s had.

Marie has one of the best “About” pages on the net. If you’re totally lost on what your “About” page should look like, it wouldn’t be a bad idea to take some inspiration from Marie Forleo.

Rachel Macdonald’s

Rachel Macdonald About Page

Rachel Macdonald is a writer, coach and speaker who specialises in helping women live the lives they truly desire.

She opens with a powerful mission statement that magnetises anyone who comes across her site. She then talks about her beliefs and what led her to the work she’s doing today. Her “About” page is visually stunning and sucks anyone in to read all the way to the bottom.

If you want to have an “About” page like Rachel’s, she has a handy post about how to create a killer “About Page” right here!

Shae Baxter

Shae Baxter About Page

Shae Baxter is an SEO expert focused on helping women get their message to the world.

Her About page is almost entirely focused on the reader which is great strategy of attracting her ideal customer. After a brief introduction she talks about the reader, their business problems and their values rather than her own.

Her perfect customers will identify with what she’s saying and be hooked by her deep understanding of them.

These approaches are all different, but engaging.

Now over to you.

Time to dust off of your “About” page and add some stories and emotional honesty.

Happy writing!

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